We Began with You in Mind

It was already 1991.

And an honest-to-goodness advertising agency focused on healthcare had yet to be established in an industry that certainly needed it more than at any other time.

Unlike the previous decade, the 1990s and the new millennium were forecast to be like the golden age for novel, promising molecules in both emerging and high-growth markets.

But the giant tri-media agencies did not seem interested to pursue the niche; and the small design/copy shops could never be ready for the discipline required by healthcare advertising, especially prescription pharmaceuticals.

Not surprisingly, the entrepreneurial spirit in Melanie Lantin posed the question: "Why not me?" The rest is history. As the story goes, Medicomm Advertising, Inc. began in 1991 as Adroit Management, Inc. with Melanie Lantin as Chief Everything Officer.

In 1993, Adroit Management, Inc. teamed up with Huntington Communications (Singapore) to form Adroit Huntington Communications. The new agency launched the Philippine Pharmaceutical Directory, an innovative drug directory published by sister Company, Medicomm Pacific, Inc.

As the agency began managing more brands, longer-term, and increasingly, integrated communication programs, Medicomm Advertising, Inc. was established in 1997 as the first and only total-service, fully-integrated marketing and communication company in the Philippines dedicated to the healthcare industry.

Today, Medicomm Advertising, Inc. stands alone as the only advertising agency focused on healthcare.