Doctors
are our primary customers. Developments in the field of medicine happen rapidly and simultaneously, initiated increasingly in pharmaceutical and biotechnology laboratories. These developments generate tremendous amounts of information, which translate into better medical skills for practitioners and better healthcare for patients. We serve doctors--both as individuals and as societies--by helping to make access to information faster and easier.
Medicomm Advertising, Inc. has a finger on the pulse of individual practitioners, medical societies, key opinion leaders, policymakers, and academicians.
Our well-accepted DAWN (Discovering Arthritis WellNess) program for patients is a collaborative project with the Arthritis Care Foundation and a major pharmaceutical company.Patients
are our ultimate customers. Informed patients assume responsibility for their well being and are easier to manage. Information helps patients understand their disease, what they can expect from doctors and the rationale behind treatment regimen. In an informed environment, dosing compliance among patients become much easier to manage as well.
The Agency's understanding of both disorder and patient prepares it well to handle out-of-the-closet issues such as menopause, impotence and depression, and to successfully master the fast emerging direct-to-consumer advertising discipline. Our "Smell & Scratch", " Sleeping with the Enemy", Don't Stay Home Without It" and "See-Food Eater" series to consumers for an anti-allergy product are creative pioneering efforts.