Our People Give Us Strength

1. Melanie M. Lantin, Founder, President & CEO
Impressive sales and marketing experience in medical publications with ASEAN regional responsibilities, backed by prior significant stints in PR work. Founded Medicomm Advertising, Inc. and Medicomm Pacific, Inc. Marketed the Philippine Pharmaceutical Directory, the Compendium of Philippine Medicine, the Philippine Veterinary Drug, Better Pharmacy Directory, and the Philippine Pharmaceutical Directory Review successfully. A Business Management graduate of the Ateneo de Manila University and Candidate – Graduate of the MBA Senior Executive Program at the Ateneo Graduate School of Business. Director and First Vice-President, Marketing Executives of the Pharmaceutical and Healthcare Industry, 1999,2001 and President for the year 2002. Chair, 2nd National Marketing Convention of Marketing Executives of the Pharmaceutical and Healthcare Industry (1999). Board Member, Finance Chair, Young Entrepreneurs Organization, 2000, Member, Pharmaceutical Healthcare Association of the Philippines (PHAP).

2. Emmanuel U. Lantin, Vice President for Sales & Operations
Management experience includes research, marketing, finance, and economics at the National Economic Development Authority. Wide-ranging marketing experience at Laboratories Servier and Eli Lilly includes key positions in research, information systems and sales management, highlighted by award-winning achievements. A graduate of Industrial Management Engineering from De La Salle University. Chair, The Outstanding Pharmaceutical Product Manager Search, 1998.

3. Leopoldo F. Moral, General Manager & Creative Director
Marketing savvy and communication creativity, backed by an Advertising Design degree from the UP College of Fine Arts, copywriting and copy group head work at Ace Compton-Saatchi, VP-Head of Pharma stint at Basic Advertising, and an MBA degree from De La Salle University. Significant management and marketing experience in senior posts at Richardson-Merrell Vicks, Du Pont Pharmaceuticals, and Boots Healthcare International. Managed Nubain, Glucophage and Strepsils to become major brands. Developed creative campaigns for Bio-Femme, Mobic, Celebrex, Capoten, Lipostat, Envacar, Lipitor, Zegen, Olmetec, St. Luke’s Medical Center. Co-Founder, and former President, Marketing Executives of the Pharmaceutical and Healthcare Industry, 1991. Course Director – IMS “Designing Effective Detailing Aids”, 1994-2001.

4. Marie Claire N. Carlos, Deputy GM & Account Director
AB Communication Arts, Miriam College
Extensive advertising experience at AMA, and Public Relations Counselling at Zorilla & Partners, Inc. following PR stints at Silahis International Hotel, Philippine Village Hotel, and Holiday Inn Manila. Marketing experience includes senior posts at Jardine Davis, Inc., Cyanamid Philippines, Red Ribbon Foods Corporation, and, Pascual Laboratories, Inc.–Consumer Healthcare Division where Claire re-tooled her marketing team to finish ahead of budget for two consecutive years.

5. Nelia Santos-Lopez, Account Group Head
B.S. Psychology, St. Scholastica’s College, MBA, Ateneo Graduate School Major accounts successfully managed include St. Luke’s Medical Center, Diane 35 Direct-to-Consumer, Cecon consumer campaign, Ponstan SuperFast 500mg, Listerine Mouthwash Dental, Novo Nordisk Press Conference, Lipostat and Capoten, Launch of anti-clot Plasmin and Pfizer “PROMPT” Event. Strong experience in media planning and buying, healthcare magazine planning and multi-media conference packaging.

6. Christian Isiderio, Art Director
B.S. Industrial Design, MIT
Worked on package designs for major Probus Lines such as Alaxan, Medicol, and Tiki-Tiki, Cough-Cold Manual, print ads for Himlayan Pilipino and St. Luke’s Medical Center and detailing brochures for Zyvox, Zithromax, Enervon-C.