E-Medicomm

Advertising in the
PPD Drug
Reference System

Vol. 6 No. 2
Mar-Apr 2008

PPD 14th Edition

PVET 10th Edition

PPDr 7th Edition

CPM 9th Edition

Better Pharmacy
7th edition

PPD TABS Version 5.0

DRUG SEARCH

Medical Pharma

Veterinary

	SEARCH BY:
	Brand
	Company

Pharma

PPD TEXT ON-LINE

Every day we receive a good number of text messages from registered users of PPD TEXT accessing various information on a wide range of drugs. These inquiries are collected and collated in our databases. We are happy to share this database with you so that you might be able to infer some information from this collection of data. To set you up, please register the necessary information about you first by following this link, Sign-Up. You will then be provided with a Username and Password to enable you to access the information.

The data table has 4 columns. The 1st column contains the date and time that the inquiry was received by the system. This is arranged chronologically with the latest inquiry being on top. The 2nd column may contain any of the following: brand name, generic name, or text code. The 3rd column may contain either the brand or generic name. The 4 th column contains the reply from PPD Text. To see the “How to Use PPD Text”, click Display. To remove the table, click Hide.

To view Database,
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The default data contains inquiries from the last 7 days. You can also use the Search option to filter the information to only the brand or generic name that you want to see. The searchable database will include all inquiries since the introduction of PPD TEXT in 2005. To go back to the initial screen, empty the Search box and press enter.

Note: The information that you will see contains all PPD TEXT user inquiries. Only products that are officially listed in the PPD Reference System were provided with the proper information. If you wish to list your products in the PPD Reference System, please send an email to info@e-medicomm.com and we will attend to your needs immediately. (List my products in the PPD Drug Reference System)

Ways of Using the Data:
	1.	How often do PPD Text users ask about my brand?
	2.	How often do they ask about my competitor's brand?
	3.	Is the number of inquiries somehow representative of my brand market share? How about share of mind?
	4.	What information do PPD Text users ask about my brand? Is it indications? Dosing? Warnings?
	5.	Do they text the generic name so they can get a list of brands to choose from?
	6.	What other brands are PPD Text users looking for?
	7.	What products are users looking for that are not in the Philippine market?
	8.	Are there opportunities for new products?
	9.	Can I use PPD Text to promote my brands or to give doctors further access to my brands?

Help Us? Please send your feedback to info@e-medicomm.com